It is not uncommon for a web design and/or web development company, or agency to look at additional opportunities they can offer to their clients. Over time, more and more agencies are turning to web hosting as a key revenue stream. So how can you leverage hosting for your business?
The two primary options are Reseller Hosting and Affiliate Programs. Both are excellent choices though it can be difficult to decide which is the best for you and for your business. In this article, we are going to cover the key differences, advantages, and disadvantages of both Reseller Hosting and Affiliate Programs.
Choosing what is best for you and your business will primarily come down to the revenue strategy, time, and effort you would like to put in.
If you are a reseller, you would have rented out space from your Reseller Hosting provider and would essentially be managing your own business. As an affiliate of a web hosting company, you would refer that customer to the web hosting provider at which point you can be fully hands-off and receive a commission for that sale.
Still not sure? Don’t worry, we’ll go into each in more detail below.
Before we get into the specifics of reseller hosting, it is important to know the basics of how web hosting works. If you were to set up a web hosting provider, from scratch, you would need to purchase or lease a dedicated server, install the relevant software such as a control panel and backup utility, configure the server for performance and hardened security, build a website and grow from there. The costs in this process are very significant.
With Reseller Hosting, all of the above has been done for you enabling you to focus on your marketing and growth channels, or your existing customer base. This is thanks to the server already being set up for you by your reseller hosting provider which typically includes a control panel with resources that you can carve out and allocate to your own web hosting customers.
Even though you are saving a lot of headaches in the initial setup process, by opting for a reseller hosting account you are still effectively setting up your own business, or at the very least, another service for your existing business. For example, if you run a web design company called Yellow Web Design, you could offer a hosting product as part of that, Yellow Web Hosting Services.
If you thought reseller hosting sounds like a lot of work, affiliate marketing might be a better choice for you. As an affiliate of a web hosting company, you will be able to refer your customers to an existing web hosting company and earn a commission for each sale you bring them. In short, affiliate marketing can be considered a hybrid between a sales and marketing role, whereas reseller hosting you’re the CEO.
The setup process is much more simplified when compared to a reseller package, at most you would need to signup to a web hosting affiliate program at which point you will be given a unique link. That link will be the identifier between your customers and your affiliate account ensuring you are properly credited for each sale you refer to.
Yes! Our Reseller Hosting platform has been designed to make it as easy as possible for you to get your company up and running as quickly as possible.
At HostDash all of our reseller packages come with the features below as standard, at a cost-effective price point:
Backed by a 60 Day Money Back Guarantee & our Expert Support Team, you will be able to have peace of mind enabling you to focus on your business and marketing efforts, while we handle all of the servers and configuration.
Yes! Our Affiliate Program is free to join, and you do not need to be a customer of HostDash to become an affiliate.
Our affiliate program offers a flat $75 for each sale you refer to HostDash and we go above and beyond to make it an easy sell for your audience, including but not limited to:
There are no one-size-fits-all conclusions. If you are looking to enter the hosting market which you choose would ultimately come down to what your end goals are.
If you are looking for a lifetime revenue stream and are willing to put in the time and effort into launching your own company then reseller hosting may be the best fit for you. As a reminder, with reseller hosting, you will be responsible for your clients, managing their support, the package you sell, the billing, and more.
If reseller hosting sounds like it may be a bit much to chew on it, affiliate marketing is likely the best fit for you. As an affiliate, you are able to hand off each customer to a web hosting provider and let them take it from there. After each sale, you make you would be paid for it, albeit only one time.
Once you have decided which is best for you, feel free to check our offerings: